Apple iPhone 12 Pro (128GB) - Pacific Blue

A14 Bionic The only thing even close was our last chip

A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.

LiDAR technology

Scans the surface of Mars. And now your living room.

NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.

Apple ProRAW

For an absurd amount of creative control

ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multiframe exposure adjustments already in place — and have more time to tweak color and white balance.

Super Retina XDR display

An infinity pool of pixels.

How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing color, brightness, and contrast right to the very edge.

Turbo chargeable

Magnets align themselves perfectly every time for faster wireless charging.