All marketers lie telling stories

Name: All marketers lie telling stories
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ISBN 13: 9786140135635
Publisher: Arab House for Publishing and Distribution
Book Description: In this book, All Marketers Lie, written by Seth Godin, Arabized by Maged Hamed, and published by the Arab House of Science Publishers. The author asks three basic questions to the marketer, which are what is your story, and will the people who want to hear it believe it, and is it true? Every marketer is supposed to tell a story, and if he does it right, we're more likely to believe him. We think an $80,000 car is better than a $36,000 car from another brand. We think our feet in $200 shoes look better than a cheaper one, and that's it. Belief makes it right
Language: Arabic
Author: Seth Godin
Edition Number: الطبعة الاولى
Publication Date: 2023
Number of Pages: 167