Biopoint Hair Straightener Cream 50 ml

SINCE 1954: A SUCCESS STORY

IN A SMALL LABORATORY OF BOLOGNA, THE FIRST BIOPOINT WAS CREATED

The universal Conditioner Cream for hairdressing salons. A multi-function product, with incredible detangling properties, that is nourishing and restoring. It is the ancestor of a winning series. Its fame has travelled through time, so that it is still to this day considered a “cult classic”.

IN 1985 BIOPOINT TOOK THE BIG LEAP: IT ARRIVES IN PERFUME SHOPS

Biopoint arrives in perfume shops to offer costumers all its professional experience, high-quality products and the satisfaction of their results. It’s 1985 and in the field a new concept is making way: cosmetic hair care.

1988: BIOPOINT IS THE FIRST ONE TO START THE CONVERSATION ABOUT HAIR CARE IN PERFUME SHOPS

Control, the first anti-frizz hair product line is born. Treatment Programs indicate a great turning point. A complete series of cosmetic treatments dedicated to every specific need: from cleansing, to treatment, to styling. It’s the personalized solution available for everyone.

REACHING LEADERSHIP IN THE HAIR CARE SECTOR

Attention to the costumer’s needs, research and innovation in service to hair health make Biopoint an undisputed leader in perfume shops and a pioneer in this section of the market. Today Biopoint is proud to offer the widest range selection.