Brand Driven Innovation - غلاف ورقي عادي

Name: Brand Driven Innovation - غلاف ورقي عادي
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مواصفات Brand Driven Innovation - غلاف ورقي عادي

الوصف
مواصفات المنتج

عن المؤلف: Erik Roscam Abbing (Seattle, US, 1969) is a consultant and teacher in design management, with a strong focus on bringing together the disciplines of branding, innovation and design. Having studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode,both in the Netherlands, Erik has worked as a practicing product designer for 10 years before founding his consultancy Zilver innovation in Rotterdam, the Netherlands. Erik consults for a variety of international clients in the product and service industries, using a set of proprietary methods and tools that are described in Erik’s book ‘Brand Driven Innovation’ that was published in October 2010 by AVA Academia, as well as in several papers for the Design Management Institute. Erik is also a part time teacher at the school of Industrial Design at the Technological University of Delft, the Netherlands where he develops and teaches classes related to strategic design, design thinking and branding. Next to that Erik is a guest teacher at the Hochschule Luzern and at CEDIM Mexico.
الكاتب 1: Erik Roscam Abbing
وصف الكتاب: Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
تنسيق الكتاب: غلاف ورقي
محرر 1: Donald Albrecht
محرر 2: Thomas Mellins
المراجعة التحريرية: After making a clear, concise case why branding, design, and innovation are closely connected and interrelated, the rest of the book deals with bringing the theory to life and giving very practical pointers on to apply these ideas ... this book is a real winner. It's actually the first book to my knowledge that deals with this subject extensively and makes the case for brand-driven innovation explicit and tangible. I'm a believer in this approach, and I think in the future the winning companies will have to adopt a similar point of view and process, one way or the other.' Rik Wuts, Klatergoud blog, January 2011. 'It is clear and concise and provides a design linked introduction to the principles of branding, providing an excellent base for progression into employment and understanding of topics which reflect the nature of the creative industries.' Stewart Bibby, University of Lincoln, UK. 'This book will be useful and I want to make it one of our main textbooks.' Eun-Kyong Baek, De Montford University, UK.
رقم الكتاب المعياري الدولي 10: 294041128X
رقم الكتاب المعياري الدولي 13: 9782940411283
اللغة: الإنجليزية
عدد الصفحات: 208
تاريخ النشر: 25/11/2010
الناشر: Ava Publishing