Thebalm Mary-Lou Manizer Aka Inchesthe Illuminizer Inches, Mary-Lou

Layer it on your lids, sweep it on your cheeks, or use it as an all-over finishing touch for a honey-hued glow.

theBalm Cosmetics boasts a complete line of makeup, skin care, hair care and nail polish. With a 'beauty in five minutes' philosophy, theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company's wearable colors and fantastic formulas allow women to release their inner artist so they can look and feel fabulous.

In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time and if she needed them, other women did too... Marissa decided to indulge her cosmetic curiosities; she got on Amazon where she bought 11 books on how to make makeup and started mixing in her kitchen. I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website. She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents...and theBalm was born. Fast forward eleven years, you can now find theBalm's Paraben and Cruelty-Free products worldwide.