Television Brandcasting: The Return Of The Content-Promotion Hybrid Paperback English by Jennifer Gillan - 22 Dec 2014

Name: Television Brandcasting: The Return Of The Content-Promotion Hybrid Paperback English by Jennifer Gillan - 22 Dec 2014
Price: 164 AED
Availability: InStock

Current Price ,Very Good

164.00AED

231.45

Buy Now Noon Sellers

Lowest Price
164.00
Highest Price
231.45
Recent Price Drop
-29.1%

Similar Products

The Return Of Zita The Spacegirl paperback english - 2014	60.65 AED -4%	Buy Now
The Return Paperback English by Nicholas Sparks	38.00 AED -51%	Buy Now
The Name of the Rose - Paperback English by Umberto Eco - 22/04/2014	63.95 AED -6%	Buy Now
Return Of The Killer Cat - Paperback English by Anne Fine	42.00 AED +36%	Buy Now
Return To The Little Kingdom paperback english - 22 October 2009	200.00 AED	Buy Now
Adjusting The Contrast: British Television And Constructs Of Race paperback english - 17 Dec 2019	114.00 AED -6%	Buy Now
Life Balance: The Sufi Way Paperback English by Azim Jamal - 01 Dec 2014	57.90 AED -40%	Buy Now
The Smoking Hourglass - Paperback English by Jennifer Bell	40.00 AED +2%	Buy Now

Television Brandcasting: The Return Of The Content-Promotion Hybrid Paperback English by Jennifer Gillan - 22 Dec 2014 Details

Description
Physical Features

ISBN 13: 9780415841221
Book Subtitle: The Return Of The Content-Promotion Hybrid
Publisher: Taylor & Francis Ltd
Book Description: Television brandcasting examines u. S. Television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, jennifer gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the disneyland series, embedded rock music videos in ozzie & harriet, credit sequence brand integration, modern family's parent company promotion episodes, second screen initiatives, and social tv experiments. Offering contemporary and classic examples from the american broadcasting company, disney channel, abc family, and showtime, alongside series such as bewitched, leave it to beaver, laverne & shirley, and pretty little liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "blu-ray/dvd/digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, television and new media: must-click tv, gillan provides vital insights into television's role in the expansion of a brand-centric u.S. Culture.
Editorial Review: "moving deftly between mid-century and the new millennium, television brandcasting provides a wonderfully rich view of the creative promotional forms that have shaped, and continue to shape, the branded television landscape in the us. This is comparative analysis at its best." -Paul grainge, author of brand hollywood: selling entertainment in a global media age, university of nottingham "also author of television and new media tv (2011) gillan details the concept of television brandcasting... Including more than 50 illustrations and schedules with series examples from each decade of us television, this volume will appeal to those interested in television; advertising, marketing, and branding; and media studies.."-C.L. Clements, richland college in choice "television brandcasting makes a compelling case for why the subject must be reexamined in light of how social media and mobile devices have enable new forms of brandcasting. As television producers and networks continue to seek out new methods for translating 'social interactivity into economic value,' and consumers see our desires marketed and sold back to us in an endless circuit of content-promotion hybrids, gillan's research will prove an even more valuable tool for navigating the contemporary media landscape." -Amanda ann klein in cinema journal vol. 55, No. 3, Spring 2016
About the Author: Jennifer gillan is professor of english and media studies at bentley university. She is author of television and new media: must-click tv (routledge 2010). Gillan's articles have appeared in cinema journal, american literature, arizona quarterly, duke journal of gender law & policy, columbia journal of gender & law, african american review, american drama, and mosaic. She has co-edited four award-winning literature anthologies-unsettling america, identity lessons, and growing up ethnic in america, all from penguin books, and italian american writers on new jersey, from rutgers university press.
What's In The Box: Books
Language: English
Author: Jennifer Gillan
Publication Date: 22 Dec 2014
Number of Pages: 276