3,256AED
3,270-
Lowest Price
3,256 -
Highest Price
3,688 -
Recent Price Drop
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3,256AED
3,270
Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. Feel the intensity of the sun and experience all the stars of the night sky with Full Array LED and XR Contrast Booster 5. With outstanding picture quality, a flush bezel design, and HDMI 2.1 for next-gen gaming, the X90J 4K HDR LED TV is ready for everything.
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XR PictureEnjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast. |
XR ColourSee colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic. |
XR Triluminos ProPowered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes. |
XR HDR RemasterWith XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours. |
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XR Contrast Booster 5By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail. |
XR ContrastFeel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights. |
4K XR SmoothingXR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real. |
4K XR Super ResolutionXR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture. |
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XR ClarityWhatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock. |
4K/120fpsGet the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode. |
XR MotionWatching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure action stays smooth, bright and clear. |
XR Motion ClarityOn some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing. |
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XR SurroundWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. |
Google TVBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. |
Works with Apple AirPlay / Apple HomeKitWith Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room. |
Netflix Calibrated ModeThis mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved. |